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In today’s ever-changing retail landscape, having the right data and analytics to make the best decisions matters more than ever.

Discover insights into industry trends, efficient data management, data analytics best practices, and how to improve your profitability.
PCO-Resources
USE CASE
Unlock the full value of your retail data to successfully introduce new products, optimize trade spending and promotions, improve retail execution, and build your brand with Velocity®.
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Building a Tower of Truth for CPGs
White paper
Many CPGs struggle to collect, consolidate, and make sense of disparate retail data. Learn how you can gain and leverage a single version of the most accurate and reliable data for actionable insights.
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Assessment
Can you trust your POS data when making critical business decisions? Unless you can answer “yes” to these few simple questions, your brand, sales, and profitability may be at risk.
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Guide
Manually gathering retail sales data and relying on spreadsheets for decision-making wastes time, money, and resources. Here are five essentials that retail data analytics software should provide sales and marketing to increase sales, revenue, and ROI.
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Guide
Sales forecasting, demand planning, production, and trade promotions are often based on shipments. What if you could better manage and grow your business based on what’s actually being sold daily in-store and online?
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Guide
Consumer demand is fickle, and you need to ensure your product is available and accessible when demand or market conditions shift. Daily item- and store-level retail data and analytics can give you a competitive advantage.
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SOLUTION BRIEF
To win at the shelf requires a sound retail execution strategy and meticulous implementation. But without consistent monitoring and measuring of your efforts based on the most reliable data, suppliers will find it quite difficult to succeed.
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OOS-Resource
White paper
Out-of-stocks have been a persistent, expensive problem for over a thousand years. Learn how advanced technology and more timely, accurate supply and demand data can better identify their root causes and predict and prevent them to reclaim revenue.
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Resources | Retail Sales Analytics | Retail Velocity
Blog & News

CPG And Retail Industry Trends to Track

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Retail Data Harmonization: Why CPG Sales & Marketing Teams Need It

May 8, 2024

Ensuring data accuracy and reliability from diverse data is challenging. Data harmonization helps you gain the insights needed for optimal decision-making.

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The Importance of Data Integrity for Modern Trade Spend Optimization

May 1, 2024

The most important aspect of optimizing trade spend is knowing and employing the right data. Surprisingly, few CPGs hit the mark. Learn what data drives successful promotion optimization outcomes.

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