Trade promotions are a key marketing lever that CPGs pull to drive revenue. But can they accurately measure and produce sustained ROI on them?
We Help Turn Your Data Into Decisions and Turn Your Decisions Into Dollars
Manufacturers want—and need—to better manage and understand big data and large volumes of POS and inventory data to uncover actionable insights to increase consumer demand and long-term, profitable growth.
And they want to do this quickly, efficiently, and affordably.
With over 25 years of experience and expertise in aggregating, cleansing, and harmonizing granular retail POS data with enterprise data, Retail Velocity provides the most reliable data and retail POS analytics solutions so you can make informed decisions today that drive sales tomorrow—across all your retailers.
As consumer demand shifts, VELOCITY® enables your business teams to quickly identify key insights in sales, inventory, forecast, order, and shipment data to adapt smarter and optimize key business areas.
On-Shelf Availability (OSA)
Identify OSA trends. Prevent lost sales. Keep your customers—and keep them coming back.
Promotion Execution & Analysis
Ensure maximum product and brand visibility. Measure store-level lift. Maximize trade promotion effectiveness and ROI.
Identify and predict out-of-stocks. Reduce markdowns and lost revenue. Increase turns and sell-through.
New Product Launch
Ensure on-shelf availability. Resolve potential distribution issues. Optimize new product investments.
Sales & Marketing Analytics
Perform detailed sales comparisons. Analyze inventory movement effectively. Gain greater insight into media spend activity.
We Help You Decide Today Where You'll Go Tomorrow
VELOCITY arms your teams with near real-time supply and demand data and advanced retail analytics to keep your finger on the pulse of consumer demand and retailer activity. Leverage valuable insights to address key business issues and focus on today’s growth opportunities so your business will be where you want it to be tomorrow.
Everyone Gets UP to Speed With Velocity
Eliminating data and department silos unifies business units and increases collaborative decision-making for accelerated growth.
Learn who VELOCITY benefits within your industry.
As more and more CPGs migrate to analyzing daily POS data, those who continue to view and report their data weekly or monthly will continue to fall further behind.