How We Help

Covert Retail Data into scalable roi


Poor data leads to stockouts, failed promotions, and lost revenue. 

Retail Velocity’s retail data platform automatically ingests and harmonizes disparate data sources into a single, reliable demand signal repository.

With near real-time POS and store-level inventory data, your teams gain the visibility needed to generate faster insights. Power data-driven decisions that reduce out-of-stocks, improve retail execution, and maximize trade promotion ROI to drive long-term profitability.

Retail sales and analytics dashboard showing graphs business growth for consumer goods manufacturers and retailers.

ELIMINATE DATA SILOS

  • Clean, Centralized Retail Data: Automatically collect and update daily store-SKU POS data from any retail source.
  • Advanced Data Harmonization: Cleanse and harmonize disparate retail data with ERP and third-party datasets to eliminate data and department silos.
  • Near Real-Time Visibility: Achieve a single version of the truth for consumer demand and inventory activity across every department.
  • Universal Integration: Feed ready-to-use insights directly into your BI tools, EDWs, or Generative AI applications.

Reduce Stockouts & Resolve Phantom Inventory

  • Ensure On-Shelf Availability: Accurately identify, predict, and reduce out-of-stocks across all retail locations.
  • Detect Hidden Stock Issues: Track daily item-level POS and inventory data to resolve phantom inventory anomalies.
  • Calculate Lost Sales: Quantify the precise cost of missed promotional sales and inventory risks before they impact margins.
  • Optimize Shelf Performance: Ensure the right product is on the right shelf, at the right time, and at the right price.

Maximize Trade Promotion ROI with Data-Driven Insights

  • Promotion Execution & Analysis: Implement best-in-class retail execution by accurately measuring performance and lift.
  • Accelerate Post-Promotion Analysis: Use daily retail sales data to drive deeper insights and maximize your marketing ROI.
  • Improve Demand Forecasting: Utilize historical performance data to determine appropriate store allocations for future events.
  • Measure Store-Level Lift: Analyze current promotional activity against pre- and post-promotion data by chain, region, and market.

Optimize Retail Replenishment & Inventory Turns

  • Retail Stock Replenishment: Gain granular visibility into the retailer replenishment cycle to keep products in-stock and increase turns.
  • End-to-End Visibility: Provide supply chain, sales, and finance teams with a unified view of retailer inventory movement.
  • Identify Root Causes: Address store-level anomalies and low weeks of supply (WOS) to maintain optimal stock levels.
  • Protect Your Margins: Reduce the risk of overstocks, markdowns, and out-of-dates to increase total revenue and profits.

Precision Analytics for CPG New Product Launches

  • New Product Launch Support: Take product rollouts to new heights with timely, store-level performance insights.
  • Measure Product Launch Success: Integrate daily SKU data with performance metrics to track launch progress and velocity in real-time.
  • Data-Driven Pivot Strategy: Make informed decisions on whether to promote, pause, or pull products during the rollout phase.
  • Maximize Rollout Investments: Identify underperforming stores to reinvest marketing spend where it drives the most growth.

Fact-Based Sales Comparisons & Consumer Demand Shifts

  • Sales & Marketing Analytics: Stop manual data gathering and focus on leveraging reliable insights to respond to shifts in consumer demand.
  • Contextual Data Integration: Seamlessly integrate syndicated, demographic, and weather data to identify emerging sales trends.
  • Find Hidden Opportunities: Perform granular, fact-based sales comparisons by SKU, store, and market to find growth opportunities.
  • Strengthen Retailer Collaboration: Build data-driven sales stories to improve collaborative planning (CPFR) and joint business planning.

Decide Today Where You'll Go Tomorrow

VELOCITY® arms your teams with timely retail data, analytics, and insights to help keep your finger on the pulse of consumer demand, inventory movement, and retailer activity so you can focus on and address today's critical issues and growth opportunities so your business will be where you want it to be tomorrow.

Get Everyone UP to Speed With Velocity

Unify business units and increase collaborative decision-making to accelerate growth by eliminating data and department silos.

TESTIMONIALS

“Retail Velocity and its VELOCITY® platform have been a real strategic asset for us. In addition to bringing on additional revenues, we also credit VELOCITY with our ability to give our customers tangible proof of our impact on their bottom line and prove our value to them over time. Our customers want to know how we can do all the things we do—how we provide the timely and accurate reporting no one else can. That's a huge competitive advantage, and we credit VELOCITY."
–Vice President of Sales, National Sporting Goods Supplier
"VELOCITY® allows us to spot exceptions 10 times faster than our old system. It lets us take a 'snapshot' of every retail facility we serve across the country—at the store level—so we can instantly identify a low on-hand number or a high 'phantom' number. Because VELOCITY's exception-based reporting highlights these products for us, we can dig right into the data quickly and attack those numbers directly to determine specifically which SKUs and stores are problematic and then go in and provide a solution. And even though we have not added any new field sales staff, our service levels are much higher.”
–Account Manager, Large Consumer Goods Manufacturer
“The use of VELOCITY®, combined with some improved standard work processes, has enabled us to run this continuing data, reporting, and analytics challenge almost like a production facility. It's given us standard processes and practices, standard exception reports, and has allowed us to take corrective actions on a regular basis. To be a preferred supplier to our leading retail partners, we must continually improve their cash flow, sales, and profits. Retail Velocity has helped us achieve those goals."
–Product Supply Director, Global Consumer Goods Manufacturer
“It’s all about greater visibility. The VELOCITY® platform lets us share information internally and with retailers more quickly, which lets people make better decisions and react more quickly to sales opportunities or critical issues. For example, we’re able to easily identify a retailer’s top 200 stores and if there’s a sale next month, I can tell them that we should send these stores extra product because they ran out the last time. I can even identify a list of stores that don’t have any of our products on their shelves, and that’s really free money we don’t want to lose.”
–Senior National Account Manager, Global Home Essentials Company
“With VELOCITY®, we’ve created a much more efficient process that drastically reduces the time we spend getting and analyzing retail data. Because the process used to consume so much personnel time, sales and marketing teams sometimes went without having all the data they’d have liked to have. That doesn’t happen anymore.”
–Sr. Manager, Consumer Shopper Insights, Global Apparel Manufacturer
"The Retail Velocity team has been remarkably responsive to our needs, particularly regarding any data gaps that we encounter with retailers. If we don't receive Walmart's data from the previous week, they help us quickly identify the missing critical information. Their ongoing support has been a key factor in strengthening our long-term relationship."
—Director of BI Reporting and Visualization, Global Home Essentials Company
Retail Data Solutions for CPGs and CG Brands | Retail Velocity
Blog & News

CPG And Retail Industry Trends to Track


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Data vs. Dust: How to Optimize Your Product Assortment

April 6, 2026

Assortment strategy is more than just placing top-sellers. Discover how granular, harmonized retail data helps you navigate SKU complexity, master rationalization, and turn every buyer meeting into a win.

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Safety Stock Optimization: Here’s Where You Need to Start

March 23, 2026

Too much inventory ties up capital. Too little risks stockouts. The secret to getting safety stock right isn't a better formula—it's better data. Learn how daily POS data helps CPG brands finally get the balance right.

Read More