Assortment strategy is more than just placing top-sellers. Discover how granular, harmonized retail data helps you navigate SKU complexity, master rationalization, and turn every buyer meeting into a win.
- Home
- How we help
How We Help
Covert Retail Data into scalable roi
Poor data leads to stockouts, failed promotions, and lost revenue.
Retail Velocity’s retail data platform automatically ingests and harmonizes disparate data sources into a single, reliable demand signal repository.
With near real-time POS and store-level inventory data, your teams gain the visibility needed to generate faster insights. Power data-driven decisions that reduce out-of-stocks, improve retail execution, and maximize trade promotion ROI to drive long-term profitability.
ELIMINATE DATA SILOS
- Clean, Centralized Retail Data: Automatically collect and update daily store-SKU POS data from any retail source.
- Advanced Data Harmonization: Cleanse and harmonize disparate retail data with ERP and third-party datasets to eliminate data and department silos.
- Near Real-Time Visibility: Achieve a single version of the truth for consumer demand and inventory activity across every department.
- Universal Integration: Feed ready-to-use insights directly into your BI tools, EDWs, or Generative AI applications.
Reduce Stockouts & Resolve Phantom Inventory
- Ensure On-Shelf Availability: Accurately identify, predict, and reduce out-of-stocks across all retail locations.
- Detect Hidden Stock Issues: Track daily item-level POS and inventory data to resolve phantom inventory anomalies.
- Calculate Lost Sales: Quantify the precise cost of missed promotional sales and inventory risks before they impact margins.
- Optimize Shelf Performance: Ensure the right product is on the right shelf, at the right time, and at the right price.
Maximize Trade Promotion ROI with Data-Driven Insights
- Promotion Execution & Analysis: Implement best-in-class retail execution by accurately measuring performance and lift.
- Accelerate Post-Promotion Analysis: Use daily retail sales data to drive deeper insights and maximize your marketing ROI.
- Improve Demand Forecasting: Utilize historical performance data to determine appropriate store allocations for future events.
- Measure Store-Level Lift: Analyze current promotional activity against pre- and post-promotion data by chain, region, and market.
Optimize Retail Replenishment & Inventory Turns
- Retail Stock Replenishment: Gain granular visibility into the retailer replenishment cycle to keep products in-stock and increase turns.
- End-to-End Visibility: Provide supply chain, sales, and finance teams with a unified view of retailer inventory movement.
- Identify Root Causes: Address store-level anomalies and low weeks of supply (WOS) to maintain optimal stock levels.
- Protect Your Margins: Reduce the risk of overstocks, markdowns, and out-of-dates to increase total revenue and profits.
Precision Analytics for CPG New Product Launches
- New Product Launch Support: Take product rollouts to new heights with timely, store-level performance insights.
- Measure Product Launch Success: Integrate daily SKU data with performance metrics to track launch progress and velocity in real-time.
- Data-Driven Pivot Strategy: Make informed decisions on whether to promote, pause, or pull products during the rollout phase.
- Maximize Rollout Investments: Identify underperforming stores to reinvest marketing spend where it drives the most growth.
Fact-Based Sales Comparisons & Consumer Demand Shifts
- Sales & Marketing Analytics: Stop manual data gathering and focus on leveraging reliable insights to respond to shifts in consumer demand.
- Contextual Data Integration: Seamlessly integrate syndicated, demographic, and weather data to identify emerging sales trends.
- Find Hidden Opportunities: Perform granular, fact-based sales comparisons by SKU, store, and market to find growth opportunities.
- Strengthen Retailer Collaboration: Build data-driven sales stories to improve collaborative planning (CPFR) and joint business planning.
Decide Today Where You'll Go Tomorrow
VELOCITY® arms your teams with timely retail data, analytics, and insights to help keep your finger on the pulse of consumer demand, inventory movement, and retailer activity so you can focus on and address today's critical issues and growth opportunities so your business will be where you want it to be tomorrow.
Get Everyone UP to Speed With Velocity
Unify business units and increase collaborative decision-making to accelerate growth by eliminating data and department silos.
TESTIMONIALS
Safety Stock Optimization: Here’s Where You Need to Start
Too much inventory ties up capital. Too little risks stockouts. The secret to getting safety stock right isn't a better formula—it's better data. Learn how daily POS data helps CPG brands finally get the balance right.