How We Help

Turn Your Data Into Decisions and Decisions Into Dollars


Poor data leads to poor decision-making. Which, in turn, can lead to empty shelves and lost sales, failed promotions and product launches, and dissatisfied consumers. 

Retail Velocity’s retail data platform automatically collects and harmonizes all your retail data, putting one clean, accurate, reliable source of data in the palm of your hand.

With near real-time POS and inventory data at the store-SKU level, teams across your enterprise gain full visibility into consumer demand and supply to drive deeper, faster insights and power decisions that can reduce out-of-stocks, improve retail execution and promotion analysis, and ultimately, increase sales, revenue, and profits.

Retail sales and analytics dashboard showing graphs business growth for consumer goods manufacturers and retailers.

CLEAN, CENTRALIZED DATA

Leverage one version of the truth and provide complete, near real-time visibility into demand and inventory activity to any department or business function.

  • Automatically collect and update daily store-SKU point-of-sale and inventory data from any retail source.
  • Cleanse, integrate, and harmonize disparate retail data with ERP and third-party data to eliminate data silos.
  • Feed your ready-to-use data into your tools of choice: cloud-based systems, EDWs, BI tools, and more.

On-Shelf Availability

With VELOCITY, you’ll have the right data to make sure you have the right product on the right shelf—at the right time and price.

  • Accurately identify, predict, and reduce stockouts across all retailers and stores.
  • Track, analyze, and compare daily item- and store-level POS and inventory data to detect and resolve phantom inventory issues.
  • Calculate the cost of out-of-stocks, inventory risks, and missed promotional sales.

Promotion Execution & Analysis

Implement best-in-class retail execution and utilize data-driven insights to accurately measure and improve trade promotion performance.

  • Improve demand forecasting for future trade promotions and determine appropriate store allocations.
  • Accelerate post-promotion analysis with daily retail sales data and drive deeper insights to maximize ROI.
  • Analyze and combine current promotional activity with pre- and post-promotion data to measure lift by store, chain, region, market, and channel.

Retail Replenishment

Full, granular visibility into demand and inventory can ensure your product is in-stock and you’re increasing turns to turn a profit.

  • Supply chain, sales, marketing, and finance teams gain an end-to-end view of retailer replenishment cycles.
  • Identify and address root causes of out-of-stocks, low WOS, and store-level anomalies to optimize retail replenishment and maintain optimal inventory levels.
  • Reduce stockouts, overstocks, cost overruns, out-of-dates, and markdowns to increase sales and revenue.

New Product Launch

Timely insight into each store’s performance allows you to take product launches to new heights and not let them crash and burn.

  • Integrate daily SKU- and store-level retail data with additional performance data to precisely measure product launches.
  • Make data-driven decisions on whether you promote, continue promoting, or stop promoting an item; pull the product; or pause efforts and regroup.
  • Easily identify underperforming stores to reinvest marketing spend with top performers to maximize rollout investments.

Sales & Marketing Analytics

Spending time on leveraging reliable insights and not on data-gathering, sales and marketing can better determine where and how to spend their budgets.

  • Seamlessly integrate syndicated, demographics, weather, social media, and other third-party data to identify sales trends and effectively respond to consumer demand shifts.
  • Perform fact-based sales comparisons by SKU, store, chain, region, market, and channel to find sales opportunities and improve planning and forecasting accuracy.
  • Strengthen relationships and collaborative planning with retailers at all levels using data-driven sales stories.

Decide Today Where You'll Go Tomorrow

VELOCITY® arms your teams with timely retail data, analytics, and insights to help keep your finger on the pulse of consumer demand, inventory movement, and retailer activity so you can focus on and address today's critical issues and growth opportunities so your business will be where you want it to be tomorrow.

Get Everyone UP to Speed With Velocity

Unify business units and increase collaborative decision-making to accelerate growth by eliminating data and department silos.

TESTIMONIALS

“Retail Velocity and its VELOCITY® platform have been a real strategic asset for us. In addition to bringing on additional revenues, we also credit VELOCITY with our ability to give our customers tangible proof of our impact on their bottom line and prove our value to them over time. Our customers want to know how we can do all the things we do—how we provide the timely and accurate reporting no one else can. That's a huge competitive advantage, and we credit VELOCITY."
–Vice President of Sales, National Sporting Goods Supplier
"VELOCITY® allows us to spot exceptions 10 times faster than our old system. It lets us take a 'snapshot' of every retail facility we serve across the country—at the store level—so we can instantly identify a low on-hand number or a high 'phantom' number. Because VELOCITY's exception-based reporting highlights these products for us, we can dig right into the data quickly and attack those numbers directly to determine specifically which SKUs and stores are problematic and then go in and provide a solution. And even though we have not added any new field sales staff, our service levels are much higher.”
–Account Manager, Large Consumer Goods Manufacturer
“The use of VELOCITY®, combined with some improved standard work processes, has enabled us to run this continuing data, reporting, and analytics challenge almost like a production facility. It's given us standard processes and practices, standard exception reports, and has allowed us to take corrective actions on a regular basis. To be a preferred supplier to our leading retail partners, we must continually improve their cash flow, sales, and profits. Retail Velocity has helped us achieve those goals."
–Product Supply Director, Global Consumer Goods Manufacturer
“It’s all about greater visibility. The VELOCITY® platform lets us share information internally and with retailers more quickly, which lets people make better decisions and react more quickly to sales opportunities or critical issues. For example, we’re able to easily identify a retailer’s top 200 stores and if there’s a sale next month, I can tell them that we should send these stores extra product because they ran out the last time. I can even identify a list of stores that don’t have any of our products on their shelves, and that’s really free money we don’t want to lose.”
–Senior National Account Manager, Global Home Essentials Company
“With VELOCITY®, we’ve created a much more efficient process that drastically reduces the time we spend getting and analyzing retail data. Because the process used to consume so much personnel time, sales and marketing teams sometimes went without having all the data they’d have liked to have. That doesn’t happen anymore.”
–Sr. Manager, Consumer Shopper Insights, Global Apparel Manufacturer
How We Help Consumer Goods Suppliers | Retail Velocity
Blog & News

CPG And Retail Industry Trends to Track


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Revenue Growth Management and the Critical Data Behind Its Success

April 8, 2024

The responsibility for ensuring data is accurate, trustworthy, and timely is quickly becoming a major RGM mission for CPGs. But what data is most important for strategic, profitable growth?

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Phantom Inventory: How to Identify, Reduce, and Prevent It

March 26, 2024

Phantom inventory can cost CPGs and retailers billions of dollars each year. But you can reduce and prevent this ghastly, revenue-sucking horror.

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