Marketing

Actionable insights based on precise retail POS data and analytics help marketers understand the how and why behind brand performance.

Identify consumer needs, patterns, and trends. Optimize new product launches. Track promotion and campaign effectiveness across all retailers, channels, and markets. Maximize ROI.

DON’T WASTE TIME GATHERING AND MANIPULATING DATA


Disparate data and lack of complete visibility into the most recent demand data prevents marketers from sensing and adjusting quickly to consumer demand shifts. 

Marketers and  brand managers need harmonized, accurate retail data to make strategic, fact-based decisions. Using near real-time POS and inventory analytics, marketers can develop successful marketing and advertising campaigns and promotions that drive incremental growth.

Illustration of retail marketing teams leveraging retail POS data and POS and inventory analytics to improve trade promotions and retail marketing campaigns.

Data-Driven Marketing
Hits The Mark Every Time


VELOCITY®, our best-of-breed retail analytics software, allows marketers to leverage daily store- and item-level POS data that’s integrated with syndicated data. Make collaborative, data-driven decisions with internal partners and retailers to execute with excellence and outperform the competition.

  • Automatically ingest, cleanse, and harmonize daily item- and store-level supply and demand data with internal systems and third-party data.
  • Reduce time spent on data gathering and promotional performance analysis.
  • Transform reliable POS analytics and inventory analytics into valuable business intelligence.
  • Plan, execute, track, and measure all marketing initiatives more effectively and accurately.
  • Make confident, profitable decisions with reliable near real-time data and analytics—in minutes—not hours or days.

Better Data, Smarter Decisions.
Smarter Decisions, Better Results.

  • Optimize New Product Launches and Investments
  • Maximize Trade Promotion Investments
  • Accurately Measure Promotional Lift by Store and Item
  • Reduce Out-of-stocks and Ensure On-shelf Availability

Keep Your Brand In Demand

Brand managers make tough decisions every day that have a resonating impact on your company’s overall bottom line and reputation. Working without timely, harmonized data, though, makes those decisions tougher.

Empower them with a single version of the truth and sales analytics software that can help improve brand visibility, preference, and performance across all stores, channels, and regions.

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Improve demand planning and forecasting accuracy

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Improve overall market intelligence

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Respond quickly to changes in consumer demand, market conditions, and unforeseen events

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Ensure best-in-class field execution of promotions

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Effectively monitor budgets with respect to forecasted volume

Maximize Your ROI ... ASAP


Let VELOCITY accelerate your insights to increase profitability.