Accurate, reliable retail data insights are the backbone of crucial decisions for key business functions, but if compromised, they can significantly impact the overall health of your company.
We Help CPG Teams Unlock the Full Value of Their Retail Data
Retail Velocity puts the most accurate daily SKU- and store-level data into the hands of leading consumer brands.
The VELOCITY® cloud-based data platform enables teams across your enterprise to easily collect, access, and leverage clean, up-to-date, and actionable retail data and insights to power faster and more-informed sales, marketing, and supply chain decisions.
With complete visibility into timely sell-through activity and inventory positions, you can better identify sales opportunities, reduce inventory management issues, and strengthen retailer collaboration.
Sales & account teams
Spend less time wrangling and wrestling disparate retail data and more time leveraging harmonized daily data from all your retail data sources—all in one place.
- Eliminate downloading retailer and distributor data and reports—and stop relying on various spreadsheets to manage your business.
- Proactively identify and respond to sales opportunities and inventory risks with actionable insights based on item- and store-level retail data.
- Use data-driven success stories to increase trust, improve joint business planning, and build stronger relationships with retail buyers and retail operations teams.
Marketing & Brand Managers
Better understand the how and why behind brand, product, and promotion performance and maximize ROI with precise, daily retail data at the SKU and store level.
- Sense and adjust quickly and intelligently to shifts in consumer demand or market conditions with complete visibility into the timeliest demand data.
- Leverage shelf-level data to optimize new product launches and seasonal campaigns and reallocate marketing dollars to drive increased sales and profitability.
- Accurately measure promotional lift and track campaign effectiveness across all retailers, channels, and markets with daily store-level sell-through data.
Reduce inventory distortion and ensure the right product is in the right place at the right time with near real-time insights into inventory levels.
- Identify and prevent root causes of out-of-stocks and improve retail replenishment and fill rates to ensure optimal on-shelf availability.
- Accurately track product inventory and movement at all levels—store, chain, warehouse, and DC—with granular daily data from all retailer and distributor portals and data feeds.
- Gain a holistic view of your supply chain from production to consumer purchase to facilitate collaborative, data-driven strategic decisions that propel supply chain efficiencies, optimization, and consumer satisfaction.
Data & Business Analysts
Automatically collect, cleanse, and harmonize any retailer and distributor data with ERP, syndicated, and third-party data to generate valuable insights for impactful decisions.
- Identify sales trends and opportunities, inventory risks, and market condition shifts to better advise sales, marketing, and supply chain operations.
- Eliminate data silos and time spent downloading and aggregating supply and demand data so you can focus on uncovering valuable insights.
- Integrate unlimited third-party data streams, including syndicated, demographics, weather, social media, and more, with retail POS and inventory data.
Utilize a robust, scalable data collection and advanced analytics platform to meet the reporting and analysis needs across your enterprise.
- Streamline POS and inventory data ingestion, integration, and harmonization of all retail data with master, enterprise, and third-party data.
- Leverage a proven data warehousing solution that provides one version of trustworthy data for advanced retail analytics and actionable insights.
- Satisfy the collective data needs of your entire organization and enable confident, data-driven decisions that increase sales and maximize ROI.
VELOCITY Helps You Turn Data Into Demand
Data can be a double-edged sword. Too much is a deluge, too little leaves you in the dark.
With VELOCITY, clean and harmonized supply and demand, internal, enterprise, and third-party data becomes understandable, manageable, and reliable. Your entire organization can make data-fueled decisions that benefit your entire business—and best of all, your consumers.
Business Benefits Abound
Reliable daily data can make your day—and your decision-making—a whole lot better.
Learn the numerous ways our retail POS analytics tools benefit your entire business.