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Who We Help

CPG Retail Data Analytics for Sales, Marketing & Supply Chain Teams

We Help Brands Unlock the Full Value of Their retail Data

Retail Velocity delivers precise, daily SKU and store-level data to consumer goods brands of all sizes.

Our VELOCITY® cloud platform enables CPG teams to collect, harmonize, and leverage clean, actionable retail data and analytics. Bridge data silos to power faster, more informed decisions across sales, marketing, and your supply chain.

Gain complete visibility into sell-through and inventory positions to identify growth opportunities, optimize safety stock, gain shelf space, and strengthen retailer collaboration.

Learn About Velocity

Drive Growth with Unified Sales & Account Insights

  • Stop Data Wrestling: Spend less time manually aggregating spreadsheets and more time leveraging harmonized daily data from all retail sources.

  • Proactive Opportunity Identification: Use item- and store-level retail data to quickly respond to sales trends and mitigate inventory risks.

  • Data-Driven Joint Business Planning: Build trust with retail buyers using accurate success stories that strengthen your professional relationships.

  • Eliminate Manual Reporting: Replace tedious downloads and fragmented retailer and distributor reports with a centralized, automated data platform.
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Maximize ROI for Marketing & Brand Managers

  • Precision Promotion Analysis: Better understand the "how" and "why" behind brand performance with daily SKU-level data across all channels.

  • Responsive Demand Sensing: Adjust quickly to shifts in consumer demand or market conditions with real-time visibility into the latest sell-through data.

  • Optimize Campaigns and Launches: Leverage shelf-level insights to maximize seasonal campaign effectiveness and improve new product launch velocity.

  • Strategic Budget Reallocation: Use daily store-level data to identify top-performing markets and reallocate spend for maximum profitability.
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Build a Lean, Responsive Supply Chain

  • Eliminate Inventory Distortion: Ensure the right product reaches the right shelf with near real-time insights into granular inventory positions.

  • Improve Fill Rates: Identify and resolve the root causes of out-of-stocks to enhance retail replenishment and on-shelf availability.

  • Granular Tracking: Monitor product movement across stores, chains, warehouses, and distribution centers using automated daily data feeds.

  • End-to-End Optimization: Gain a holistic view from production to purchase to facilitate collaborative, data-driven supply chain decisions.
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Scalable Data Solutions for Information Technology

  • Streamline Data Ingestion: Simplify the ingestion and harmonization of retail POS data with master enterprise and third-party data sets.

  • Enterprise-Grade Architecture: Utilize a robust, scalable platform designed to meet the advanced reporting and analytics needs of your entire organization.

  • One Version of the Truth: Establish a proven data warehousing solution that provides reliable, trustworthy data for all business units.

  • Maximize IT Efficiency: Satisfy collective data needs through a single platform that reduces manual support requests and enables confident decision-making.
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Advanced Analytics for Data & Business Analysts

  • Automated Data Cleansing: Automatically collect and harmonize retailer and distributor data with ERP and syndicated data streams.

  • Focus on Insights, Not Data Prep: Eliminate data silos and the time-consuming process of manual data aggregation so you can focus on uncovering valuable trends.

  • Holistic Data Integration: Easily combine POS and inventory data with demographics, weather, and social media for deeper context.

  • Strategic Operational Support: Provide sales, marketing, and supply chain teams with more accurate insights and advice on inventory risks and market shifts.
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C-Suite: Aligning Strategy with Real-Time Performance

  • Comprehensive Business Overview: Leverage aggregated POS and inventory data from all retailers to see the big picture from manufacturing to final purchase.

  • Enable Cross-Functional Alignment: Unify sales, marketing, supply chain, and IT with reliable data to ensure the entire organization reacts quickly to growth opportunities.

  • Actionable Executive Insights: Access clean, accurate data in real-time to drill down from global trends to specific item- and store-level details.

  • Drive Strategic Efficiency: Activate data-fueled decision-making to run a more efficient business, boost overall performance, and maximize ROI.
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Scale Faster with Retail Analytics for Emerging Brands

Harness a proven, automated retail data platform to gain the actionable insights needed to scale your business profitably and capture market share.

  • Expand Retail Distribution: Create compelling, data-driven sales stories to win shelf space, secure new retailers, and penetrate competitive markets.

  • Minimize Out-of-Stocks: Leverage daily SKU- and store-level POS and inventory data from all your retailers to improve replenishment and ensure product availability.

  • Actionable Growth Dashboards: Use pre-configured reports and interactive dashboards to identify sales opportunities and respond to inventory risks and shifts in consumer demand.
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Turn Fragmented Retail Data
Into Predictable Demand

Don't let a deluge of data slow your business down.

The VELOCITY® platform harmonizes supply, demand, and third-party data into a reliable, "clean" source of truth. Empower your entire organization to move beyond manual reporting and start making proactive, data-fueled decisions that drive growth and satisfy your consumers.

Explore Velocity

Maximize ROI with
Advanced Retail POS Analytics

Discover how our retail intelligence tools empower every department to make more strategic business decisions and eliminate operational inefficiencies, increase shelf presence, and drive enterprise-wide growth.

How We Help

TESTIMONIALS

“Retail Velocity and its VELOCITY® platform have been a real strategic asset for us. In addition to bringing on additional revenues, we also credit VELOCITY with our ability to give our customers tangible proof of our impact on their bottom line and prove our value to them over time. Our customers want to know how we can do all the things we do—how we provide the timely and accurate reporting no one else can. That's a huge competitive advantage, and we credit VELOCITY®."
-Vice President of Sales, National Sporting Goods Supplier
"VELOCITY® allows us to spot exceptions 10 times faster than our old system. It lets us take a 'snapshot' of every retail facility we serve across the country—at the store level—so we can instantly identify a low on-hand number or a high 'phantom' number. Because VELOCITY's exception-based reporting highlights these products for us, we can dig right into the data quickly and attack those numbers directly to determine specifically which SKUs and stores are problematic and then go in and provide a solution. And even though we have not added any new field sales staff, our service levels are much higher.”
-Account Manager, Large Consumer Goods Manufacturer
“The use of VELOCITY®, combined with some improved standard work processes, has enabled us to run this continuing data, reporting, and analytics challenge almost like a production facility. It's given us standard processes and practices, standard exception reports, and has allowed us to take corrective actions on a regular basis. To be a preferred supplier to our leading retail partners, we must continually improve their cash flow, sales, and profits. Retail Velocity has helped us achieve those goals."
-Product Supply Director, Global Consumer Goods Manufacturer
“It’s all about greater visibility. The VELOCITY® platform lets us share information internally and with retailers more quickly, which lets people make better decisions and react more quickly to sales opportunities or critical issues. For example, we’re able to easily identify a retailer’s top 200 stores and if there’s a sale next month, I can tell them that we should send these stores extra product because they ran out the last time. I can even identify a list of stores that don’t have any of our products on their shelves, and that’s really free money we don’t want to lose.”
-Senior National Account Manager, Global Home Essentials Company
“With VELOCITY®, we’ve created a much more efficient process that drastically reduces the time we spend getting and analyzing retail data. Because the process used to consume so much personnel time, sales and marketing teams sometimes went without having all the data they’d have liked to have. That doesn’t happen anymore.”
— Sr. Manager, Consumer Shopper Insights, Global Apparel Manufacturer
"We’ve seen the critical impact this reliable data from the VELOCITY® platform has on our business. When our sales teams have the right insights at the right time from VELOCITY®, they can walk into meetings with major retailers with total confidence."
—Director of BI Reporting and Visualization, Global Home Essentials Company
CPG Retail Data Analytics for Sales, Marketing & Supply Chain Teams
Blog & News

CPG And Retail Industry Trends to Track

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Data vs. Dust: How to Optimize Your Product Assortment

April 6, 2026

Assortment strategy is more than just placing top-sellers. Discover how granular, harmonized retail data helps you navigate SKU complexity, master rationalization, and turn every buyer meeting into a win.

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Safety Stock Optimization: Here’s Where You Need to Start

March 23, 2026

Too much inventory ties up capital. Too little risks stockouts. The secret to getting safety stock right isn't a better formula—it's better data. Learn how daily POS data helps CPG brands finally get the balance right.

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