Who We Help

Retail Data Analytics for Consumer Goods | Retail Velocity

We Help Leading Consumer Goods Manufacturers


Retail Velocity puts powerfully accurate demand and supply data into the hands of some of the world’s leading consumer brands.

VELOCITY®, our best-in-class point-of-sale (POS) and inventory analytics solution, enables users across your enterprise to easily access and leverage the most granular data to make better decisions that can take your sales, revenue, and profitability to the next level.

With greater retail sales analytics and deeper insights, you can improve retailer partner collaboration at all levels and more effectively plan and execute to help them grow profitably while increasing your brand loyalty. We help you, your customers, AND your consumers.

Sales

Stop wrestling with disparate data. Be in the know so you can grow. Build stronger retailer partnerships and own the physical and digital shelf.

Marketing

Identify consumer trends and patterns. Execute campaigns and promotions with excellence. Maximize brand presence and exceed consumers’ expectations.

Supply Chain

Improve forecasts. Optimize inventory. Reduce out-of-stocks and get the right product on the right shelf at the right time.

Data & Business Analysts

Accurately track SKU performance daily—at the store or chain level. Seamlessly integrate third-party data. Leverage one version of the truth for unparalleled data analytics.

IT

Integrate business processes for greater efficiencies. Leverage scalability of SKU processing. Eliminate the headaches of interpreting and managing POS data from retailers.

VELOCITY Helps You Turn Data Into Demand


Data can be a double-edged sword. Too much is a deluge, too little leaves you in the dark.

With VELOCITY, clean and harmonized supply and demand, internal, enterprise, and third-party data becomes understandable, manageable, and reliable. Your entire organization can make data-fueled decisions that benefit your entire business—and best of all, your consumers.

Business Benefits Abound

Reliable daily data can make your day—and your decision-making—a whole lot better.
Learn the numerous ways our retail POS analytics tools benefit your entire business.

Retail Data Analytics for Consumer Goods | Retail Velocity
Blog & News

CPG And Retail Industry Trends to Track


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Part 2: Key Focus Areas for Increasing Consumer Engagement and ROI

September 19, 2022

Learn how trade promotion, RGM, and IBP can lead to an improvement in consumer engagement success and why high-quality data and precise analytics is critical in achieving that goal.

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5 Benefits of Retail Data Analytics for CPG Companies

September 6, 2022

Despite the volatile retail landscape and the shift from in-store to online shopping, reliable retail data analytics give CPGs an edge in driving profitable growth.

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