New Product Launch

When your new product launches today, you need accurate performance data tomorrow. Not next week. Not next month.

Monitor and measure daily point-of-sale activity by store, chain, and region. Identify top and poor performers. Quickly review and adjust promotional efforts and inventory to ensure on-shelf availability (OSA) and maximize ROI.

Eliminate Blind Spots When You're Trying to Drive Sales


New product introductions (NPI) are meant to drive sales and revenue growth. But you need clear data visibility to get there.

Using weeks-old syndicated data that’s 40%-60% accurate to evaluate sales performance doesn't let you see clearly and can steer you off course. Daily POS data management and analysis is what drives actionable insights and smarter decisions that ensure successful NPIs.

Daily SKU- and store-level retail data integrated with additional performance data lets you precisely measure product launches. Make timely, fact-based decisions to determine if you promote, continue promoting, or stop promoting an item; pull the product; or pause efforts and regroup.

Marketers conducting a new product launch and showing marketing analysis for retail POS data. Rocket shown taking off.

A Launchpad For Superior Insights


VELOCITY®, our best-of-breed retail data analytics software, provides sales and marketing teams access to near real-time retail POS data to allow them to effectively monitor, measure, and adjust new product launches to ensure optimal performance and ROI.

Utilizing powerful data-mining capabilities, users can leverage daily store- and item-level supply and demand data that’s cleansed, harmonized, and seamlessly integrated with syndicated data and internal data to generate superior insights that drive sales and profitability.

  • Integrate unlimited third-party data streams: syndicated, demographics, weather, social media, and more.
  • Integrate internal data: ERP, inventory, order, shipment, forecast, trade spending, and more.
  • Import and manage unlimited SKUs.
  • Monitor sales success by store, chain, region, market, and channel.
  • Make confident, profitable decisions with the most recent, accurate, and reliable data, reporting, and analytics—in minutes—not hours, days, or weeks.

Launch, Learn, And
Lead With Confidence

  • Identify Top-Performing and Underperforming Stores and Regions
  • Eliminate Marketing Spend on Underperformers and Reinvest in Top Performers
  • Analyze and Maximize Trade Spending ROI and Product Rollout Investments
  • Identify Product Cannibalization and Halo Sales
  • Improve NPI Forecasts
  • Strengthen Collaborative Planning and Promotions with Retailer Partners
  • Ensure OSA, and Identify Root Causes of Out-of-stocks (OOS) or Low-selling Situations
  • Improve Retail Execution Across All Stores

Clean, Daily Data Leads to
Clearer Demand Insights

Harmonized retail POS data at the most granular level provides complete visibility into your NPI’s performance. Generate demand and supply insights to help answer critical questions for both current and future new product launches and promotions.

Respond

How did the NPI perform online versus in-store?

Respond

When should the NPI be on promotion?

Respond

Did the NPI cause product cannibalization?

Respond

What is the post-launch ROI, including promotional information?

Respond

Did the new product launch cause an OOS? Will an OOS occur, and if so, when?

Respond

Should the promotion be temporarily removed and reevaluated?

Why Wait Weeks?


Get your retail sales data and insights today to make the most important decisions for tomorrow.