Sales and Marketing Analytics

Sales and marketing drive significant growth and ROI. Clean, reliable retail POS data and analytics enable the insights and decisions required to get there.

Turn daily point-of-sale data into smarter sales and marketing campaigns. Monitor and measure sales and promotional performance with precision. Improve retail execution and increase sell-through, revenue, and profitably.

Big Data That Measures Up

Measuring the impact of sales and marketing efforts based on incomplete, inaccurate, untimely, and disparate data makes it impossible to determine true success and ROI.

Determining where, how, and why sales and marketing dollars should be spent is even harder.

Step out of the data silos and away from the spreadsheets. Focus your time on leveraging fact-based insights, not on data-gathering. Unify your data—and sales and marketing teams—with a single, scalable retail sales analytics platform. Enable informed, collaborative decisions with your retailers and within your company's own four walls.

Two men analyzing retail POS and inventory data and analytics to generate actionable insights, market intelligence, and business intelligence.

VELOCITY® Gives You The Truth, The Whole Truth, And Nothing But the Truth.

Clean, Honest, Daily Data and Analytics

VELOCITY, our best-of-breed retail sales and inventory reporting and analytics solution, provides sales and marketing teams one version of the truth—automatically cleansed, harmonized, and integrated data—to generate timely, accurate reporting and unparalleled analytics at the most granular level.

Users can better measure sales and marketing initiatives, identify trends and growth opportunities, and make data-driven, profitable decisions with powerful data-mining capabilities, intuitive dashboards, and daily item-level and store-level supply and demand data.

  • Integrate unlimited third-party data: syndicated, demographics, weather, social media, and more.
  • Integrate internal data: ERP, inventory, order, shipment, forecast, trade spending, and more.
  • Utilize Microsoft Power BI for easy data visualization and greater business intelligence; share valuable reports and insights across your enterprise.
  • Provide accurate POS and inventory sell-through data inputs for key enterprise applications, machine learning, and AI solutions: Market Demand Planning, Trade Promotions, Market Mix Analysis, Pricing and Promotional Analyses, Enterprise Data Warehouse, and more.
  • Make critical business decisions in minutes, not hours, days, or weeks.
Sales and Marketing Analytics | Retail Velocity

Sales Benefits

  • Identify Sales Trends and Patterns; Respond Effectively to Consumer Demand Shifts
  • Improve Planning and Forecasting Accuracy
  • Perform Fact-based Sales Comparisons by SKU, Store, Chain, Region, Market, and Channel
  • Ensure On-shelf Availability and Accurately Analyze Inventory Movement
  • Improve Visibility Into Future Sales Revenue
  • Strengthen Collaborative Planning and Promotions with Retailer Partners at All Levels
  • Leverage Data as a Foundational Entry Point Into Machine Learning and a Path to Greater AI and Generative AI
Sales and Marketing Analytics | Retail Velocity

Marketing Benefits

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Identify and monitor consumer behavior patterns and trends

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Maximize trade promotion effectiveness

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Derive impact of media spend on sales

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Understand ROI for campaigns and programs

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Adjust promotional spending for maximum ROI


Measure promotional lift by store and item

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Forget creating and manipulating numerous spreadsheets to try and get your head around disparate POS data.
Learn about 5 software must-haves for sales and marketing.


“Retail Velocity and its VELOCITY® platform have been a real strategic asset for us. In addition to bringing on additional revenues, we also credit VELOCITY with our ability to give our customers tangible proof of our impact on their bottom line and prove our value to them over time. Our customers want to know how we can do all the things we do—how we provide the timely and accurate reporting no one else can. That's a huge competitive advantage, and we credit VELOCITY®."
-Vice President of Sales, National Sporting Goods Supplier
“It’s all about greater visibility. The VELOCITY® platform lets us share information internally and with retailers more quickly, which lets people make better decisions and react more quickly to sales opportunities or critical issues. For example, we’re able to easily identify a retailer’s top 200 stores and if there’s a sale next month, I can tell them that we should send these stores extra product because they ran out the last time. I can even identify a list of stores that don’t have any of our products on their shelves, and that’s really free money we don’t want to lose.”
-Senior National Account Manager, Global Home Essentials Company
“With VELOCITY®, we’ve created a much more efficient process that drastically reduces the time we spend getting and analyzing retail data. Because the process used to consume so much personnel time, sales and marketing teams sometimes went without having all the data they’d have liked to have. That doesn’t happen anymore.”
— Sr. Manager, Consumer Shopper Insights, Global Apparel Manufacturer
“Our customers want to know how we can do all the things we do—how we provide the timely and accurate reporting no one else can. That's a huge competitive advantage, and we credit VELOCITY®."
—Vice President of Sales, National Sporting Goods Supplier
“Having a ‘single version of the truth’ and making that truth easily accessible is a huge benefit for us. It eliminates conversations over what’s the right data and puts us immediately in a position to make use of the data. With VELOCITY® and Microsoft’s Power BI platform, we can use advanced analytics for more in-depth and insightful analyses.”
— Sr. Manager, Consumer Shopper Insights, Global Apparel Manufacturer