Sales and Marketing Analytics

Sales and marketing drive significant growth and ROI. Clean, reliable retail POS data and analytics enable the insights and decisions required to get there.

Turn daily point-of-sale data into smarter sales and marketing campaigns. Monitor and measure sales and promotional performance with precision. Improve retail execution and increase sell-through, revenue, and profitably.

Big Data That Measures Up

Measuring the impact of sales and marketing efforts based on incomplete, inaccurate, untimely, and disparate data makes it impossible to determine true success and ROI.

Determining where, how, and why sales and marketing dollars should be spent is even harder.

Step out of the data silos and away from the spreadsheets. Focus your time on leveraging fact-based insights, not on data-gathering. Unify your data—and sales and marketing teams—with a single, scalable retail sales analytics platform. Enable informed, collaborative decisions with your retailers and within your company's own four walls.

Two men analyzing retail POS and inventory data and analytics to generate actionable insights, market intelligence, and business intelligence.

VELOCITY® Gives You The Truth, The Whole Truth, And Nothing But the Truth.

Clean, Honest, Daily Data and Analytics

VELOCITY, our best-of-breed retail sales and inventory reporting and analytics solution, provides sales and marketing teams one version of the truth—automatically cleansed, harmonized, and integrated data—to generate timely, accurate reporting and unparalleled analytics at the most granular level.

Users can better measure sales and marketing initiatives, identify trends and growth opportunities, and make data-driven, profitable decisions with powerful data-mining capabilities, intuitive dashboards, and daily item-level and store-level supply and demand data.

  • Integrate unlimited third-party data: syndicated, demographics, weather, social media, and more.
  • Integrate internal data: ERP, inventory, order, shipment, forecast, trade spending, and more.
  • Utilize Microsoft Power BI for easy data visualization and greater business intelligence; share valuable reports and insights across your enterprise.
  • Provide accurate POS and inventory sell-through data inputs for key enterprise applications, machine learning, and AI solutions: Market Demand Planning, Trade Promotions, Market Mix Analysis, Pricing and Promotional Analyses, Enterprise Data Warehouse, and more.
  • Make critical business decisions in minutes, not hours, days, or weeks.
Sales and Marketing Analytics | Retail Velocity

Sales Benefits

  • Identify Sales Trends and Patterns; Respond Effectively to Consumer Demand Shifts
  • Improve Planning and Forecasting Accuracy
  • Perform Fact-based Sales Comparisons by SKU, Store, Chain, Region, Market, and Channel
  • Ensure On-shelf Availability and Accurately Analyze Inventory Movement
  • Improve Visibility Into Future Sales Revenue
  • Strengthen Collaborative Planning and Promotions with Retailer Partners at All Levels
Sales and Marketing Analytics | Retail Velocity

Marketing Benefits

1 (2)

Identify and monitor consumer behavior patterns and trends

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Maximize trade promotion effectiveness

3 (2)

Derive impact of media spend on sales

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Understand ROI for campaigns and programs

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Adjust promotional spending for maximum ROI


Measure promotional lift by store and item

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Forget creating and manipulating numerous spreadsheets to try and get your head around disparate POS data.
Learn about 5 software must-haves for sales and marketing.