Trade promotions are a key marketing lever that CPGs pull to drive revenue. But can they accurately measure and produce sustained ROI on them?
Reliable Data at
The Speed of Now
Leverage daily retail point-of-sale data at the most granular level to generate actionable insights, drive profitable decisions, and accelerate your business growth.
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Data Can be Overwhelming ...
Or Underwhelming
Consumer goods manufacturers are usually deluged with retail POS data, trying to make sense of it all—or they’re wasting valuable time gathering disparate supply and demand data that’s often outdated, inaccurate, or incomplete. Either way negatively impacts sales, profitability, and retailer partner relationships.
Your company deserves to have the most accurate daily data in the right format at the right time—to make the right decisions that will profitably grow your business across all retailers.
Drive Decisions With Accurate Data
- Fast-track your sales, marketing, and supply chain strategies with readily accessible harmonized data and intuitive retail sales and inventory reporting and analytics.
- Forecast, plan, promote, and execute better using fact-based insights from across all your retailers, markets, channels, and products.
Get All Teams Working in Unison
- Knock down data silos with seamlessly integrated POS and enterprise data, and merge departmental silos into a powerful, unified team acting on a single, reliable source of manageable information and shared business intelligence.
- Eliminate analytical conflict or uncertainty, and improve communication and collaboration to respond effectively to consumer demand shifts, market condition changes, and supply chain issues.
Strengthen Retailer Partnerships
- Allow account teams and customer-facing personnel to become your retailers’ go-to source for meaningful retail sales and inventory insights and strategic solutions.
- Maximize ROI and drive collaborative decision-making and shared growth with timely, accurate sell-through data and promotional performance metrics at the store and item level.
Take the Lead and Keep It
- Empower VELOCITY users from sales, marketing, and supply chain teams to make more proactive, impactful decisions with greater market intelligence to gain a competitive edge, capture market share, and build long-term brand loyalty.
- Better enable finance, operations, and IT to make data-driven decisions that increase profitably, reduce costs, and improve operational efficiencies to ensure sustained success.
How Can I Use Daily Data if My Processes Are Based on Weekly?
June 17, 2022 | By Retail Velocity
As more and more CPGs migrate to analyzing daily POS data, those who continue to view and report their data weekly or monthly will continue to fall further behind.