home mockup

Reliable Data at
The Speed of Now

Leverage daily retail point-of-sale data at the most granular level to generate actionable insights, drive profitable decisions, and accelerate your business growth.

Data Can be Overwhelming ...
Or Underwhelming

Consumer goods manufacturers are usually deluged with retail POS data, trying to make sense of it all—or they’re wasting valuable time gathering disparate supply and demand data that’s often outdated, inaccurate, or incomplete. Either way negatively impacts sales, profitability, and retailer partner relationships.

Your company deserves to have the most accurate daily data in the right format at the right time—to make the right decisions that will profitably grow your business across all retailers.

data

Satisfy Your Company's Collective Data Needs With Velocity®

The consumer markets industry’s leading POS and inventory reporting and analytics solution.

Our scalable platform enables sales, marketing, and supply chain teams to generate data-driven insights and make more-informed business decisions faster by leveraging clean, harmonized, daily demand and supply data and analytics at the most granular level.

25 +
Years of
Expertise
600 +
Retail Data
Adaptors
1,930 +
Brands
Empowered
Complete Data. Complete Visiblity.

Complete Confidence in Your Business Decisions.

Using VELOCITY, you and your retailer partners can quickly and confidently choose the smartest and most efficient path to increased sales and revenue with precise data that provides one version of the truth across your enterprise.

Retail POS Analytics for Consumer Goods | Retail Velocity
data driven

Drive Decisions With Accurate Data

  • Fast-track your sales, marketing, and supply chain strategies with readily accessible harmonized data and intuitive retail sales and inventory reporting and analytics.
  • Forecast, plan, promote, and execute better using fact-based insights from across all your retailers, markets, channels, and products.
same page

Get All Teams Working in Unison

  • Knock down data silos with seamlessly integrated POS and enterprise data, and merge departmental silos into a powerful, unified team acting on a single, reliable source of manageable information and shared business intelligence.
  • Eliminate analytical conflict or uncertainty, and improve communication and collaboration to respond effectively to consumer demand shifts, market condition changes, and supply chain issues.
partnerships

Strengthen Retailer Partnerships

  • Allow account teams and customer-facing personnel to become your retailers’ go-to source for meaningful retail sales and inventory insights and strategic solutions.
  • Maximize ROI and drive collaborative decision-making and shared growth with timely, accurate sell-through data and promotional performance metrics at the store and item level.
lead

Take the Lead and Keep It

  • Empower VELOCITY users from sales, marketing, and supply chain teams to make more proactive, impactful decisions with greater market intelligence to gain a competitive edge, capture market share, and build long-term brand loyalty.
  • Better enable finance, operations, and IT to make data-driven decisions that increase profitably, reduce costs, and improve operational efficiencies to ensure sustained success.
' Retail POS Analytics for Consumer Goods | Retail Velocity

Case Studies

Reckitt Achieves “Perfect Data” to Power High-Quality Insights

In 2017, Reckitt embarked on a process of digital transformation to help secure the company’s position at the forefront of its industry. One of the company’s main goals during this process was to develop an integrated approach for generating consumer and operational insights for its global network of more than 100 retailers.
Reckitt Achieves “Perfect Data” to Power High-Quality Insights

Case Studies

Levi’s Drives High-Performance Sales Success With Analytics Powered by Retail Velocity

When Levi Strauss & Co. decommissioned its legacy systems, it was faced with a major challenge of replacing a custom solution that collected and cleansed retailer point-of-sale (POS) data. This homegrown solution also fed their existing repository for sell-through data and analytics, Teradata, to provide critical insights to its sales teams.
Levi’s Drives High-Performance Sales Success With Analytics Powered by Retail Velocity

Case Studies

Fisher-Price Leverages POS Data as Single Source of Truth

For years, Fisher-Price, a subsidiary of Mattel, Inc., was using homegrown software systems that were not able to provide deep enough insights into consumer demand. It was also employing traditional desktop applications that could not thoroughly manage the high volume of point-of- sale (POS) data it was receiving from its retailers. It was “nearly impossible to get a good read” on their business.
Fisher-Price Leverages POS Data as Single Source of Truth
Blog & News

IF YOU WANT TO GROW, YOU NEED TO KNOW


View All Blog & News

Part 2: Key Focus Areas for Increasing Consumer Engagement and ROI

September 19, 2022 | By Chris Spallino

Learn how trade promotion, RGM, and IBP can lead to an improvement in consumer engagement success and why high-quality data and precise analytics is critical in achieving that goal.

Read More

5 Benefits of Retail Data Analytics for CPG Companies

September 6, 2022 | By Retail Velocity

Despite the volatile retail landscape and the shift from in-store to online shopping, reliable retail data analytics give CPGs an edge in driving profitable growth.

Read More

Grow Your Business At The Speed of Now


Stop wasting time, money, and resources wrestling outdated, messy POS data and get nimble with your numbers.
With VELOCITY retail sales reporting and analytics, your business will be competitive at scale and grow at the speed of now.