Yes. While the primary users of VELOCITY® software are consumer goods manufacturers, retailers can also purchase and benefit from our specialized analytics applications.
Yes. Retail Velocity works with manufacturers and brands across a wide range of consumer product industries, including but not limited to Food & Beverage, Home & Personal Care, Pet Care, Toys, Apparel & Fashion, Home Textiles, Home Improvement, and other retail-driven categories. Any company that sells products through retailers and needs better access to retailer data can benefit from Retail Velocity's solutions.
No. Retail Velocity does not sell physical POS hardware or POS systems. Instead, we partner with POS vendors to cleanse, harmonize, and normalize daily data at the store and chain level.
No. Retail Velocity does not sell or distribute retail POS data to non-clients or third parties. We believe data belongs exclusively to the respective generating company, and we never resell a retailer's data or allow unauthorized external access.
Yes. Because VELOCITY® is a cloud-based platform, your internal IT teams can offload technical infrastructure management. Retail Velocity provides full technical and administrative expertise for the VELOCITY® platform, including our Demand Signal Repository, 625+ global retail data adaptors, third-party data imports, and external ERP or business intelligence integrations.
A Demand Signal Repository (DSR) is a centralized, scalable data warehouse that aggregates, cleanses, harmonizes, normalizes, and stores massive volumes of demand data—including retail POS data—to provide an accurate, shared database for enterprise decision-making.
No. VELOCITY® is a 100% cloud-based analytics platforms built on Microsoft Azure. On-premises configurations are not supported due to the high internal IT infrastructure and staff overhead they require.
Retail Velocity provides more than 625 international retailer and distributor data adaptors. These adaptors cover both brick-and-mortar stores and digital e-commerce data feeds. New custom adaptors are typically built within a few weeks.
Yes. Retail Velocity frequently implements multiple data adaptors for a single retailer to accommodate separate data feeds for physical stores versus online e-commerce platforms.
Major versions of VELOCITY® are released every one to two years. Minor versions, system updates, and patches are released continuously as needed to guarantee constant data availability.
No. VELOCITY® does not directly execute machine learning algorithms. Instead, VELOCITY® delivers the foundational, cleansed, harmonized, and normalized data required to accurately train external machine learning models, predictive forecasting algorithms, and corporate AI agents.
VELOCITY® automatically collects, cleanses, harmonizes, and normalizes retail point-of-sale (POS), inventory, forecast, order, and shipment data. It can also integrate these data types with your internal ERP and third-party data to establish a single source of truth.
No. We also collect retailer inventory, forecast, order, and shipment data. We cleanse, harmonize, and normalize this data with your internal/ERP and external data to provide a single source of accurate information to perform deeper retail sales analytics and generate actionable insights.
Yes. Retail Velocity collects both physical store and online e-commerce retail sales data at the granular SKU and store level on a daily basis.
Retail Velocity extracts data via APIs, vendor portals, EDI transmissions, and direct file transfers from retailers or clients.
Data processing takes a few minutes for small item batches, up to an hour or more for store-level data containing thousands of SKUs from massive global retailers. With optimal delivery, yesterday’s data is completely processed and available at the start of the next business day.
Yes. VELOCITY® isolates country-specific data based on the retailer's market coverage, utilizing either country-segregated data streams or parsing localized market coverage codes embedded within the retailer's data files.
Yes. While the VELOCITY® platform runs natively on Microsoft Azure for backend security and scalability, it features seamless data compatibility and secure export capabilities with all major external enterprise cloud platforms, data lakes, and internal architectures.
VELOCITY® is designed to process retailer data at the lowest level of granularity provided, including SKU-level and store-level reporting. For retailers that do not supply store-level data, VELOCITY® ingests and normalizes the most detailed information available, such as chain-level, regional, market-level, or other retailer-defined aggregations.
The data will be imported as soon as it is received by VELOCITY®. VELOCITY®’s processing is not date or time dependent.
VELOCITY® delivers retailer data to data lakes, data warehouses, analytics platforms, databases, and business applications. Supported destinations include, but are not limited to, Azure, AWS, Databricks, SAP HANA, Power BI, Tableau, and Excel. Most customers automate data refreshes so reports and applications always use the latest available data.
Yes. VELOCITY® supports unique, independent calendars for every individual retailer alongside your main corporate calendar. The software automatically calculates fiscal days, weeks, and months to deliver precise year-over-year sales performance comparisons.
Our VELOCITY Managed Cloud is hosted on Microsoft Azure, providing advanced encryption, infrastructure-level compliance, and industry-leading cloud security standards, all monitored by certified system administrators.
Yes. VELOCITY® supports scheduled report delivery and data refreshes. Users can schedule reports for distribution or automatically refresh dashboards, Excel workbooks, Power BI reports, Tableau dashboards, and other connected applications as new retailer data becomes available.
Yes. Custom exception parameters can be built directly into reports to highlight issues requiring immediate attention. Event-driven alerts—such as data arrival confirmation or system anomalies—are automatically distributed via email.
Yes. VELOCITY®’s Dashboard Builder tools are based on familiar Excel features, and any experienced Excel user can easily create their own charts, graphs, and reports, which will then be automatically refreshed by VELOCITY® as data is updated.
We provide direct support through email, phone, chat, and Teams or video conferencing. Our support team is U.S.-based and works closely with client teams in real time, ensuring quick issue resolution and high-touch service.
Unlike companies that use part-time or offshore IT contractors, our team consists of dedicated Retail Velocity experts who understand both the VELOCITY platform and the retail data your business depends on. This combination of technical knowledge and domain expertise ensures accurate problem-solving and actionable insights.
Yes. Retail-specific expertise is central to our service. Our professionals know how to manage retailer POS, inventory, and supply chain data in a way that aligns with your business goals.
Our platform is built on Microsoft Azure with Analysis Services, Excel and Power BI integrations for robust performance, security, and scalability. Behind the scenes, experienced Retail Velocity engineers manage the infrastructure, system updates, and performance optimization.
Yes. We have a dedicated IT team that works directly with your organization to resolve any connectivity, security, or integration issues quickly and securely.
Enhancement requests can be submitted directly to your assigned Retail Velocity account manager, project manager, or dedicated technical support staff for evaluation in upcoming software product updates.
Our standard training classes are administrator training (business-oriented administration) and general user training. We can also provide custom-designed training to meet your needs for both users and IT staff.
We provide our clients with remote training. Including One-on-One or Group Sessions via Teams, Remote Train-the-Trainer Programs, Custom End-User Training.
We provide electronic (PDF) versions of all manuals which are delivered during implementation and then updated with each new release and product update. Online help is also provided from all programs for every screen, menu pick, and field.
How Can We Help You?
Interested in learning more about Retail Velocity, our solutions, or how we can help you turn data into a powerful asset? Get in touch.