Understanding Demand Signal Repositories in the Retail Consumer Goods Industry
Building a DSR can be expensive -- both in IT services and purchasing your data from retailers to populate the DSR, but it doesn't have to be that way!
In this video, John Beckett is interviewed by Dan Gilmore of Supply Chain Digest TV channel. John explains to Dan the basics of a demand signal repository (DSR), how it can produce tremendous benefits by enabling a demand-driven supply chain, and the barriers to achieving these critical capabilities.
After that review, Dan and John explore how the right technology can enable consumer goods companies to deploy a robust DSR across almost all their retail partners and channels at a fraction of the traditional time and cost.
In this Videocast, you will learn:
- What is a Demand Signal Repository (DSR)
- How a well-designed retail data DSR can be a game-changer in supply chain planning and execution for consumer goods companies
- Why consumer goods companies have struggled to implement and utilize an effective DSR - and a path to bypassing those obstacles
This Videocast will feature Dan Gilbert of Supply Chain TV and John Beckett, Founder and President at Retail Velocity and the inventor of the Demand Signal Repository.