It looks like Nielsen has beaten out IRI for the syndicated business at Walmart. Even though the articles references POS data, bear in mind Walmart still provides direct POS to its vendor base at no charge via Retail Link. Syndicated providers supply market share or competitive-based insights while Direct POS sources from retailers will provide more granular, actionable and near real-time data for the particular vendor’s own products.
Walmart update - Nielsen won
- Written by Jennifer Beckett