Velocity® Demand Control ®

Demand Control

Factory-to-Shelf Visibility.

Enterprise Collaboration.

Intuitive and Actionable.

VELOCITY® Demand Control® is the universal hub of real-time visibility, decision-making and action with consistent measurement techniques that serves the entire enterprise.

The concept of supply chain control towers is not new to our industry.  Most focus on the supply chain’s view of cash-to-cash from an internal perspective.  "A supply chain control tower is a central hub with the required technology, organization, and processes to capture and use supply chain data to provide enhanced visibility for short- and long-term decision-making that is aligned with strategic objectives," according to Capgemini Consulting.

The VELOCITY® Demand Control® tower expands this concept to a wider spectrum of roles within the organization including marketing, sales, retail merchandising, finance and more.  It also integrates the retailers’ “cash-to-cash” goals in the decision and action-making processes thereby adding a tool that essentially reduces the informational distance between two partners.

Why should a CPG manufacturer invest in a centralized decision-making control tower?

  • Increase ROI for new product intros and trade promotions
    • Provide end-to-end supply chain visibility
    • Respond and adapt to supply chain disruptions
  • Enable real-time retailer collaboration
  • Maximize predictive decision-making
  • Improve retail execution by improving on-shelf availability
  • Enhance shopper satisfaction

For more information, please contact Retail Velocity at This email address is being protected from spambots. You need JavaScript enabled to view it. or 616-889-9660.

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