White Papers

Re-Engineering Trade Promotions from a Cost of Doing Business to an Investment in Profitable Growth
Utilizing a more complete set of timely, Integrated Causal Data can vastly improve the execution of better trade promotions from the creation of a “smarter” offer, to monitoring how it is performing along the way, and finally, to ensuring that there is ample product on the shelf to meet demand.

A CPG Manufacturers Guide to Retail Data Goldmines
Uncover new data streams that could enhance your Demand Signal Repository (DSR) coverage.

Demand Signal Repository Insights White Paper from Retail VELOCITY and Microsoft
The Top 10 Keys to Demand Signal Repository (DSR) Excellence

Category Management Excellence with Mattel/Fisher-Price (may require registration)
Learn how Mattel/Fisher-Price has become an industry leader in category management through this recorded webcast.

Microsoft's Demand-Driven Value Network White Paper (may require registration)
Microsoft presents the Demand Signal Repository (DSR) as a solution to developing demand-driven supply networks.

Harmonization -- The Tower of Babel
The solution to consolidating silos and harmonizing demand data for an enterprise-wide user base is a Demand Signal Repository.

Wal-Mart AS2 Query Delivery Tutorial
Tutorial for Setting Up Push Queries in Retail Link for integration into the Velocity Demand Signal Repository and Retail Execution Solution.