Retail Velocity Wins CGT’s 2016 Award for its Excellence in Demand Data Analytics

February 8, 2016, Ann Arbor, MI – Retail Velocity, the pioneer and leader in retail demand management, sensing and retail execution, has won Consumer Goods Technology (CGT) Reader’s Choice Award in Demand Data Analytics for the 9th year in a row. CGT’s readers also again rated it with the highest Customer Satisfaction ratings amongst competitors such as Nielsen, IRI, Retail Solutions (RSi), Market6, Oracle and many others.

“We are honored to be recognized again by CGT readers in Demand Data Analytics, not only as a thought leader but as the leader in customer satisfaction,” said Jennifer Beckett, Retail Velocity’s VP of Sales & Marketing.   “At Retail Velocity, we’ve spent the last 22 years fine-tuning the capabilities of VELOCITY® to ensure our clients optimize their trade promotion spend and marketing investments by resolving potential on-shelf availability (OSA) issues.”

Retail Velocity’s flagship solution, VELOCITY®, is a big data retail intelligence and collaboration platform powered by its embedded ETL processes, demand signal repository (DSR) and retail analytics solution– the first on the market. Velocity® provides a single source of actionable insights covering key areas such as category management, sales, demand planning, customer logistics, finance, marketing, and merchandising. It provides the largest portfolio of harmonization and integration adaptors in the industry covering over 400 retailers and distributors from all classes of trade and global geographies.

Since 1994, Retail Velocity has been proud to serve market leaders, such as Revlon, Abbott Nutrition, MASCO, Crayola, Char-Broil, Hanesbrands, Levi Strauss, Fruit of the Loom and many others.   Through these clients, VELOCITY® manages the largest DSRs and retail intelligence platforms in the world.

Velocity® enables clients to create a holistic data strategy across both external and internal data sources. Its clients are able to seamlessly integrate near real-time store-level POS data with internal ERP data (forecasts, shipments, costs, marketing events, trade spend, etc.) and external data (syndicated, demographics, social media, merchandising audits, weather, etc.).  Specific video overviews can be found by clicking on the links below.

About Retail Velocity

With over 20 years of proven experience, Retail Velocity has consistently provided retailers and their suppliers with collaborative and process-driven retail execution applications aimed at reducing out-of-stocks while simultaneously growing net profits.

Through its best-in-class ETL, data harmonization, demand signal repository (DSR) and business intelligence solutions, VELOCITY® cleanses, harmonizes and integrates daily, store-level POS (demand signals) with external and internal data to provide end users with big data analytics and processes geared towards maximizing sell-through and profitability across their retail and distribution accounts.

VELOCITY® is a registered trademark of Vendor Managed Technologies, Inc. DBA Retail Velocity.

For more information, please contact:

Jennifer Beckett

VP of Sales & Marketing

Retail Velocity

This email address is being protected from spambots. You need JavaScript enabled to view it.

(616) 889-9660


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