Success managing a category requires planning, execution, analysis, and action. All of these require you to monitor and respond to your consumers. To be successful, you need timely, accurate, and concise information.

With hundreds of items in thousands of stores across multitudes of planogram variations, the speed at which you can manage and digest the information is crucial. If your time is spent manipulating numbers in spreadsheets or paging through reams of paper, you have already lost the battle.

Visually assess consumer response to your planograms' product mix and store alignments. Heat maps of planograms give you a quick way to compare hundreds of products in many planograms quickly.

Highlight demand geographically with "heat maps". Drill down to see stores that are over/under performing and products to be added or cut.

Velocity's Planogram Analysis application collects, processes, and prepares category information for you so you can:

• Spend your time analyzing categories instead of preparing numbers
• Maximize category performance and profitability
• Integrate planograms, POS, and replenishment for a complete view
• Optimize product selection and store assignments
• Apply best practices and extend them to other categories and retailers
• Provide insights and results quickly
• Expand your "go-to" relationship with your buyers
• Increase your capacity for more categories with more products

• Analysis
  • Dashboard planogram display with heat mapping & drilldown
  • By planogram, facing, item, store
  • Revenue per shelf space ($ per foot)
  • Sales on and off planogram
  • Tiered analysis of stores and items ((A/B/C)
  • Top/bottom performers
  • Store and item rankings overall and by planogram
  • Year over year comparisons
    • Planograms by season
    • comp items
  • Promotions and pricing
  • Ad hoc analysis
• Automation
  • Reports generated automatically after data loaded
  • Exception reporting
  • Summarizations for optimal performance
• Data Management
  • Organize planograms by category, season, and year
  • Freeze prior year's planograms and assortments for comparative analysis
  • Edit categories, seasons, planograms, and facings
  • Edit items, stores, and assignments to planograms
• Utilize different sources of data
  • Product and store information
  • JDA planograms
  • POG store assignments
  • Current and historical sales (POS) data
  • Promotions
  • Automated acquisition and loading
• Enterprise capabilities
  • Support multiple categories
  • Support multiple retailers
  • Add data measures (shipments, in-stock, replenishment flag, etc.)
  • Add item and store dimensions (licensed, market, comp store, etc.)

• Architecture
  • Web-based three-tier software
  • Velocity's relational data warehouse
  • Common source of accurate data
  • Automated data loading
  • AS2 downloads from Wal-Mart RetailLink, Target InfoRetriever, and others
  • EDI-based POS data from other retailers
  • Flat file imports from text, Excel, and other formats
  • Web service provides XML to other applications
  • SQL access through ODBC
• Automation
  • Import items and stores
  • Import planogram files - items, facings, planograms
  • Import store assignments
  • Automated data loading and processing
• Data
  • Item assortments (prime item) assigned to facings
  • Track changes of item assignments to assortments
  • Freeze prior year item assignments
  • Initially weekly activity, with the capability for daily
  • Summarizes on/off planogram sales by item while loading
• Security
  • Restrict to approved personnel
  • Restrict users by assigned retailer