Whether you sell into the Mass, Drug, Department Store, DIY, Grocery or any other channel, you have likely witnessed how mega-merchandisers, like Wal-Mart, have changed the retail world forever. Their profits are based on moving product quickly and economically through each store. That means category management, account planning, trade marketing, CPFR, VMI, RFID, EDI, ECR, DSD and other strategic business processes are playing major roles in building stronger collaborative relationships between retailers and their suppliers.

If you provide the support and guidance your retailers need, increased sales and profits will surely be yours. If you fail, market share and sales will plummet as retailers give more and more shelf space to your competitors. In fact, because huge profits are at stake, every supplier is competing for your shelf space. The decision is really no longer whether or not you should support your retailers, but how to do it quickly, how to do it well, and how to do it affordably.

Fortunately, we can help.

VMT's Velocity Solution Suite enables collaboration that maximizes the ROI and profitability of retailers, distributors and suppliers in the retail channel. Velocity provides a common demand signal repository (DSR) platform for all your account teams to manage their accounts consistently and efficiently. Lost sales opportunities and outstanding sales performers are easily identified at any level from total retailer down to store-level.

Velocity is a best-in-breed data warehousing, analysis and reporting application that provides the necessary tools for maximizing profitability in the retail sales and demand chain from the time the supplier produces finished goods through their retail final sale. Velocity is a "soup to nuts" solution, accepting and integrating data from all your sources, storing it and using it to guide decision making and take immediate action.

This section of the website describes each of the Velocity tools. To see how Velocity can be applied to your business, see Our Customers By Department. The Demand Signal Repository (DSR) is the heart of the solution. Velocity integrates multiple data sources including direct retailer POS, direct retailer inventories, syndicated, forecasts, costs, and master item data and provides intuitive tools to produce actionable analysis, dashboards, planograms and reports. Through an ODBC connection, Excel and third party BI tools can also be leveraged to mine Velocity's data signal repository across all your retail accounts.