Pioneering the demand signal repository (DSR) in 1994, Velocity has always leveraged POS data at an enterprise-wide level. A robust data warehouse solution incorporating sophisticated ETL processes and broad retailer support, Velocity meets the needs of your sales account teams, brand managers, category managers, demand chain managers, field merchandisers, and retail collaboration teams (CPFR). Velocity integrates all your retailer POS data with your internal master data, forecasts and shipments, as well as 3rd party data, such as ACNielsen and IRI, to give your users timely and complete reports using the appropriate currencies, units and calendars. Velocity is a mature, packaged enterprise application with support for hundreds of retailers and a proven track record.

As an out-of-the-box solution, the costs are predictable with no hidden consulting or development fees. Installation and implementation procedures are well-developed and low-risk. Velocity integrates your business processes to become a dependable member of your IT framework. Its powerful back-end processes are scalable from a few SKU's to thousands of SKU's, from top-line item totals to store and warehouse level, from monthly to weekly to daily. Important data warehouse features include:

• Embedded EDI Translation
• Support for proprietary AS2 downloads
• Integration of POS with Forecasts, Shipments, Syndicated Data, Costs
• Powerful Data Cleansing, Normalization, and Item Code Cross Referencing
• User Security by Customer
• Robust, Scalable Data Warehouse Architecture
• Extensible Architecture with User Definable Fields and Hook Procedures
• Multi-Retailer Orientation With Fiscal Calendar Resolution and Retailer-Specific Dimensions
• Automation, Logging, Data Suspension/Reprocessing
• Open, Normalized Relational Databases
• Multiple Database Instances for Different Uses and Security Requirements

To meet your collaboration needs, Velocity comes with user security settings and data access privileges. Velocity sets up and maintains separate, secure databases for account teams and category management teams. To insure the tightest security for this critical data, the Velocity Site Manager can produce individual, segregated data warehouses incorporating competitors' data for each of your category managers. Velocity's security features have demonstrated compliance with the security requirements imposed by retailers.

Velocity eliminates the headaches of interpreting and managing POS information from retailers, each of whom formats their data differently even though they are packaged in standardized EDI formats like EDI 852 or EDI 867. The timely availability of your retail data from all your sources makes it possible for your users to analyze consumer sales based on up-to-date facts.

Velocity alleviates the need for business users to rely on IT for their daily reporting needs. The built-in best practices report library and GUI analytical tools get your users started quickly and the report writing tools make it easy for the business users to create their own ad-hoc reports. The Velocity: Dashboards module provides graphical, drillable, web-based monitoring and analysis pages that are so simple to set up that any experienced Excel user can set up their own without requiring any knowledge of HTML, java, or SQL.