Whether you are in the Mass, Drug, Department Store, DIY, Grocery or any other channel, you have likely witnessed how mega-merchandisers have changed the retail world forever. Their profits are based on moving product quickly and economically through each store. That means category management, account planning, promotions, CPFR, VMI, RFID, integrated EDI and other strategic processes are playing major roles in building stronger relationships between retailers and suppliers.

If retail suppliers provide the support and guidance their retailers need, increased sales and profits will surely be theirs. And if they fail? Market share and sales will plummet as retailers give more and more shelf space to competitors. In fact, because huge profits are at stake, every supplier is competing for the retailer's shelf space. The decision is really no longer whether or not the retailer should be supported, but how to do it quickly, how to do it well, and how to do it affordably.

Fortunately, we can help. VMT has developed the VelocityŽ Solution Suite which specializes in helping Consumer Goods (CG) manufacturers build stronger relationships with their retailers by providing answers and results. Velocity gives retail suppliers a competitive edge.

With the experience of VMT and best-in-class knowledge built-in Velocity, retailers can implement vendor collaboration programs designed to facilitate increased sales, reduced markdowns and returns and improved overall profitability. Based on Velocity's cutting edge technology as the core, retailers and their vendors will have a common platform for sharing goals, implementing strategies, measuring results and executing programs successfully.

To gain a competitive advantage in today's retail environment, you must do more than 'sell-to' retailers. You must sell-through them. Velocity facilitates collaboration that maximizes ROI for retailers, distributors and suppliers. Trouble spots and outstanding performers are easily identified at any level from the store through the country and you can scrutinize the shelves. User interfaces, including the drillable Analysis and Dashboard modules, Planograms and reports, are intuitive and easy to use. Go to the Department page most like yours or the Retailer page for a closer look at how Velocity can help you.