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Consumer packaged goods manufacturers have the tough challenge of anticipating and meeting consumer demand. Demand is affected constantly by ever-changing factors inside and outside the manufacturer's control such as raw material supply, weather, competition, or demographics. These all play key roles in determining whether a consumer is satisfied and unsatisfied.
Multiple data sources abound within companies. Each department has different issues they are trying to overcome. The challenge is how to get the information in one place in time to make actionable recommendations that make sense for each department. The replenishment team needs to understand how their finished goods production schedules will support the sales team forecasts. Marketing needs to know that their new products and trade promotions are being executed perfectly. Sales teams need to be armed with the information needed to help their buyers make the right decisions. Each of these teams has different goals and needs, but they all affect each other. If these teams aren't synchronized on the same central data, they face a high risk of making incongruous decisions that actually work against each other.
Velocity enables consumer goods manufacturers to unify on one centralized solution targeted towards empowering each of their key departments with the specific information and insights they need to drive their retail success. With Velocity, sales, marketing, replenishment and merchandising teams have up-to-date information pertaining to their areas of responsibility and the tools to analyze that information quickly.
Velocity integrates all data sources related to retail performance, covering over 200 retailers from every channel around the world, and provides the reporting and analysis tools needed to turn that information into effective insights and action. Velocity is the single tool that can enable key departments to focus on the needs of your retailer and consumer. Maximize the value of date by leveraging Velocity throughout your organization.
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